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Clancy’s Ag. supplies tractor and header parts to farmers mainly in Australia. Using the family name that is renown within the industry, this is a modern take on a traditional business based on goodwill and relationships. The brand identity aims to tap into an earthy, rural and classic yet sophisticated feel that is synonymous with the Australian outback with a clean, simple concept that references visual elements within the industry.

Images: Daniel Anthony and Johny Goerend via Unsplash.