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Arrow Writing and Editing brings words to life: researching, drafting, proofing and editing; transforming ideas into words that inform, sell, update and intrigue. I worked with Catriona at Arrow Writing and Editing to create a unique and personalised brand identity for her business that was inline with her vision. With application to business cards and stationery, that incorporated distinctive typography, a vibrant colour palette, and a range of signature patterns and graphic elements.

I chose to commission Philippa as I knew and admired her work. At the first couple of meetings, she listened carefully to my broad and clumsily-expressed brief (in this case a logo, stationery letterhead, website graphics and business card for my new business and its website). She responded with a series of increasingly sophisticated ideas, including an incredibly helpful mood board which summarised her understanding of my needs, her design process and then a range of carefully considered options.

I am delighted with the outcome - it reinforces my business name, the colours are wonderful and I get many compliments on the design and logo. The website graphics are also highly effective in communicating my ethos and aims. I have since commissioned Philippa to design a second card for another aspect of my business; again she has chosen a simply beautiful set of colours. I couldn’t be happier.
— Catriona McLeod, Arrow Writing and Editing; Arrow Green