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Clancy’s Ag. supplies tractor and header parts to farmers mainly in Australia. Using the family name that is renown within the industry, this is a modern take on a traditional business based on goodwill and relationships. The brand identity aims to tap into an earthy, rural and classic yet sophisticated feel that is synonymous with the Australian outback with a clean, simple concept that references visual elements within the industry.

Images: Daniel Anthony and Johny Goerend via Unsplash.

Philippa has been one of the most important elements to the success of my start-up business. I needed to stand out, and make an impression in what is a traditionally conservative industry. Not only did she work with me to understand an industry that was new to her, she took the time to understand why I was doing what I was doing. This is what no-doubt led to her work being approved from her first submission. I feel proud of my company brand, and I have her to thank for that. My customers have commented on the look of our logo, the style of our business cards, and even my opposition told me my new brand looked “fantastic”. Philippa was clear on communication and not only met, but often exceeded timeframes. I really enjoyed, and will continue to enjoy, working with her.
— Ryan Clancy, Clancy's Ag.